Ohio Roots
Cox Media Group - Dayton Daily News
Liberty. That is the word that comes to mind when thinking of design for the Dayton Daily News. With an open-minded editorial staff; most non-conventional, out-of-the-box designs made it to print. Creativity was encouraged, tested and tried.
Sections
GO!
Life & Arts
Specials
News
Local
Sports
Weeklies
Magazines
DaytonB2B
SpringfieldB2B
SpringfieldLiving
Out with the old and in with the “GO!”
In 2015, Cox Media Group chose to rebrand ActiveDayton.com to GO! powered by Dayton.com. Our design team was tasked to concept logo and format changes to be applied to the print edition. After several months of working with the editorial and marketing teams we came to a print-ready solution that was aligned to a more youthful audience. My concepts were chosen to be the new look of GO!, which is still being used in today’s editions. Assets developed included the primary logo, supporting type treatments, templates and colors for the print edition.
The pre-2015 logo for ActiveDayton.com. The logo was used online and in the print edition.
A pre-2015 ActiveDayton cover.
The current GO! logo was designed to be simplistic, allowing for more playful designs in a cleaner look.
An alternate, unused GO! logo designed for the rebrand initiative.
© COX MEDIA GROUP 2016