The original draft of the vegetables included some additional sketchy line work that was ultimately removed for clarity. A successful logo must work in varying degrees of size. As in the example of the business card, the logo could have easily become muddy if these smaller bits of detail were included.
It makes us happy when the client is satisfied. Not only did our final logo hit the mark, but they enjoyed the other options along the way. Part of our process is to provide three, very different brand marks as to narrow the results more clearly to determine the best fit for the client’s needs. In this case, the client had a difficult time choosing between two options and even contemplated applying both to different segments of their business.
Albeit flattering for us, we suggested that the face of the business should begin with one entry point. Your logo identifies you with your audience, consumer, and other businesses. Working with the client, we honed in on what was important to them. The decision became easier and the final logo was chosen.
© LINTON VISUALS LLC, 2019